If you’re a business owner selling products or services online, you’ve probably heard the ‘go an inch wide and a mile deep’ advice before. In plain speak, that just means: pick a niche, and dig deep (a mile, to be exact) within that niche to best serve your audience, create tailored services and content, establish authority, get booked out, and make more sales.
The process of planning and setting up an online business can be an overwhelming one. There’s so many aspects to think through – do you need to be on ALL OF THE the social media channels? Do you need to start off with a website? What do you even put on a website? How do you best describe and package your services? How do people find out about you? How do you find clients? SEO what? Do you need to build an email list too? What do you send your email list? Lead magnets, opt-in incentives, automation, sales funnels, WHAT?
80% of any results you book in your business comes from only 20% of the efforts you put in.
The implications of this are BIG: it means that you can cut down 80% of the work/effort you’re putting into your business, which isn’t productive or doesn’t contribute to 80% of the results in attaining your end goals, and still create outstanding results.
HI, I’M AUDRIKa
I help bloggers, creatives, and online entrepreneurs build authentic and engaging websites, find and grow their tribe, and create a thriving online business by turning their passion into profitable info products.
blog to business
Define your purpose, discover your ideal brand persona, craft a strategic content schedule, and build an audience of engaged readers.